Liedtka, Jeanne <br/><br/>
The designing for growth field book:  a step-by-step project guide /  
Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske  
 - New York:   Colimbia University Press,  2014. 
 - vii, 133 p.  
<br/><br/> The Steps   Steps 1: Identify an opportunity   Steps 2: Scope your project   Steps 3: Draft your design brief  Steps 4: Make your plans  Steps 5: Do you research  Steps 6: Identify insights   Steps 7: Establish design criteria   Steps 8: Brainstorm ideas   Steps 9: Develop concepts   Steps 10: Create some napkin pitches   Steps 11: Surface key assumptions   Steps 12: Make prototypes   Steps 13: Get feedback from stakeholders   Steps 14: Run your learning launches   Steps 15: Design the On-Ramp  The Tools   Secondary Research   Direct observation  Ethnographic interviews   Job to be done   Value chain analysis  Journey mapping   Personas   360 Empathy   Creating posters   Brainstorming   Anchors   Bring-Build-Buy map   Forced connections   Combinatorial play   Visualization basics   Storytelling  Storyboarding   Co-Creation tools 
<br/><br/><label>ISBN: </label>9780231164672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administração de Empresas--Criatividade<br/> Mudança Organizacional<br/>Inovação<br/>Design Thinking