Management responses to public issues : concepts and cases in strategy formulation
- 3. ed
- Upper Saddle River : Prentice Hall, 1994
- 370 p.
The importance of public issues to management Public issues and strategic management Public issues management Business ethics and public issues Part I: responding to societal concerns The smoking controversy: changing values The EDB controversy: scientific uncertainty Manville corporation: product liability Beech-nut corporation: business ethics Part II: responding to governmental and community concerns Chrysler corporation: government bailouts The generic drug scandal: drug regulation General motors: plant closing Wedtech corporation: minority business Part III: responding to employee concerns Kaiser aluminum: affirmative action Price waterhouse: sex discrimination Iowa beef processors: workplace safety Johnson controls: health concerns Part IV: responding to consumer and environmental concerns Johnson e Johnson: product tampering A. H. Robins: product safety Union carbide: chemical dangers The forgotten dumps: waste disposal Apendices Appendix A: the use of cases to analyze public issues impacting business organizations Appendix B: issue briefs: exploring business and public policy Sources of information
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Gerente Setor Público Capacitação Profissional Empresa Pública Estudo de Caso Problema Social Setor Secundário Industrialização Política Industrial Participação Social Políticas Públicas Estratégia Administração Estratégica Ética Valores Responsabilidade Responsabilidade Administrativa Regulação Relações de Trabalho Trabalho Qualidade de Vida no Trabalho