Kotter, John P <br/><br/>
Corporate culture and performance 

 - New York :  The Free Press,  1992 
 - 214 p. 
<br/><br/> Introduction  The power of culture  The performance question: what kind of corporate cultures enhance long-term economic performance?  Strong cultures  Adaptive cultures  The case of hewlett-packard  The nature of low-performance cultures  The change question: how can corporate cultures be purposefully changed to make them more performance enhancing?  People who create successful change  Leaders in action  The case of ICI  The case of nissan  Summary and conclusions  On the role of top management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamento Organizacional<br/>Desenvolvimento Cultural<br/>Organização<br/>Corporativismo<br/>Efetividade