ZARKADA-FRASER, Anna <br/><br/>
Risk perception by UK firms towards the Russian market 

 -  2002 
<br/><br/> One the factors that affect the foreign market entry decisions of a construction firm is the risk involved. This paper reviews the concept of risk and its manifestation in the valatile socio-economic and political climate of Russia, a market previously inaccessible to the international construction industry and now full of oportunities and threats. It also presents the perceptions of political risk and Russia's market potential held by the marketing managers of UK construction firms that are involved in the Russian market. Conforming to international marketing theory, their decisions are influenced by a number of factors, with political risk involvement in the market 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing<br/>Political Risk Analysis<br/>UK
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Russia