What is strategy and does it matter?
- London : International Thompson Business Press, 1993
- 165 p.
What is strategy - and does it matter? Introduction Profit and process in business strategy The plan of the book Theories of strategy Introduction The classical approach to strategy Evolutionary perspectives on strategy Processual approaches to strategy Systemic perspectives on strategy Conclusions Strategic leadership Introduction Visionary leadership Business elites Conclusions Strategic choice Introduction Strategic investment decisions Corporate planning Conclusions Growth strategies Introduction Innovation Diversification, integration and takeovers Internationalization Conclusions Managing strategy Introduction Strategy and structure Strategic change Conclusions Introduction Managerial consequences Industrial policy consequences
Técnica Administrativa Administração Estratégica Planejamento Estratégico Administração Decisão Tomada de Decisão Teoria Administrativa Planejamento Administrativo Técnica Administrativa Estratégia Administrativa