TENNANT, Charles <br/><br/>
A faster way to create better quality products 

 -  2001 
<br/><br/> Research into new product introduction processes revealed marked differences in product development performance in the automotive sectors in America, Europe and Japan. There is a need to identify how an organisation can adopt practices that lead to competitive advantage in this respect. This paper describes the development of a project management policy and the creation of a business environment that supports its use. It will also show how deployment of the policy can be measured by team-based selfassessment. Finally, application of the policy on vehicle programmes in the Rover Group resulted in significant improvements in lead time and product quality