Switch: How to change things when change is hard /
Chip Heath, Dan Heath
- New York: Business Books, 2011.
- 305 p.
Inclui índice
1. Three surprises about change Direct the rider -- 2. Find the briht spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles