Heath, Chip <br/><br/>
Switch:  how to change things when change is hard / 
Chip Heath, Dan Heath 
 - New York:  RH Business Books,  2011. 
 - 305 p. 
<br/><br/>Inclui índice. 
<br/><br/> 1. Three surprises about change   Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination   Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people   Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going  How to make a switch  Overcoming obstacles 
<br/><br/><label>ISBN: </label>9781847940322 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Comportamento Humano--Aspecto psicológico