Liedtka, Jeanne,

Design thinking for the greater good : innovation in the social sector / Jeanne Liedtka, Randy Salzman and Daisy Azer. - New York: Columbia University Press, 2017. - ix, 342 p. - Columbia Business School Publishing .

Inclui índice

Part I - Why design thinking? -- 1. Catalyzing a conversation for change -- 2. How do we get there from here? : a tale of two managers Part II - The stories -- 3. Igniting creative confidence at US Health and Human Services -- 4. Including new voices at the Kingwood trust -- 5. Scaling design thinking at Monash Medical Centre -- 6. Turning debate into dialogue at the US Food and Drug Administration -- 7. Fostering community conversations in Iveragh, Ireland -- 8. Connecting-and disconnecting-the pieces at United Cerebral Palsy -- 9. The power of local at the community transportation association of America -- 10. Bridging technology and the human experience at the transportation security Administration -- 11. Making innovation safe at MasAgro -- 12. Integrating design and strategy at children's health system of Texas Part III - Moving into action : bringing design thinking to your organization -- 13. The four-question methodology in action : laying the foundation -- 14. The four-question methodology in action : ideas to experiments -- 15. Building organizational capabilities

9780231179522 (cloth : alk. paper)


Criatividade
Inovação
Pensamento Criativo
Responsabilidade Social
Administração Pública