GHOSN, Carlos <br/><br/>
Saving the business without losing the company 

 -  jan.2002 
<br/><br/> How do you transform a company without destroying its identity? As the turnaround at Nissan shows, you have to respect the dignity of your people even as you challenge them to overturn depp-seated traditions. Nissan was in a do-or-die situation: turn the businness around or cease to exist. How did Carlos Ghosn, a non-nissan, non-Japanese outsider,do it? By respecting the identity of the company even as he challenge employees to overturn deep-seated traditions