ULWICK, Anthony W <br/><br/>
Turn customer input into innovation 

 -  jan.2002 
<br/><br/> It's hard to find a company that doesn't strive to give customers the products and services they ask for. Unfortunately, tomers the products and services they ask for. Unfortunalely, most go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process. Lots of companies asd customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process