WAITE, Thomas J <br/><br/>
Stick to the core - or go for more 

 -  feb.2002 
<br/><br/> One confounder of a highly respected ad agency believes that the company's future success lies in getting more share of the customer. His partner argues that the way to go is to continue to do world-class work. Should they stay focused on their core competence or reach beyond it?