WETLAUFER, Suzy <br/><br/>
What's the big idea 

 -  mar.2002 
<br/><br/> We thought that extraordinary world events and the economic downturn of the past year would make choosing the most compelling business ideas for our 2002 HBR List a daunting task. Our editors did find it dauting - because the year delivered a wealth of ideas, not a dearth