MAGRETTA, Joan <br/><br/>
Why business models matter 

 -  may 2002 
<br/><br/> A good business model begins with an insight into human motivatins and ends in a rich stream of profits. The thinking about business models got very fuzzy during the Internet boom, and when the bubble burst, the concept of the business model fell out of fashion as quickly as the com appendage. That's shame, because a good business model remains essential to every successful organization. Here's a way to bring rigor back to business modeling