DUPONT, Luc <br/><br/>
1001 advertising tips 

 - Quebec :  White Rock,  1999 
 - 290 p. 
<br/><br/> Chapter 1: Fifty ways to position your product  Chapter 2: What kinds of illustration are the most successful  Chapter 3: What types of headline get the best results  Chapter 4: How to write copy that sells  Chapter 5: What kinds of typeface are most effective  Chapter 6: What kinds of layout work best  Chapter 7: The hidden meaning of colors  Chapter 8: Comparative advertising: when to use it, when to avoid it  Chapter 9: The six effects of repetition  Chapter 10: Advertising: art or science? 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Criatividade<br/>Inovacao<br/>Metodologias<br/>Ciência da Informacao<br/>Propaganda