CROSS, Jay

Implementing e-learning - Alexandria : ASTD, 2002 - 140 p. - ASTD's E-Learning Series,7 .

Inclui bibliografia

1. New rule, old rules, what rules to apply 2. Understanding change and marketing fundamentals 3. Preparing for successful implementation 4. Really communicate 5. Analyzing the environment of the marketplace 6. Applying marketing design 7. Launching your e-learning marketing and implementation plan 8. Pratical advice for the e-learning marketer 9. Sustaining your marketing and implementation efforts 10. Taking action.

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