Managing strategic innovation and change : a collection of readings
- Oxford : Oxford University, 1997
- 656 p.
Introduction and overview Innovation over time and in historical context Technology cycles Dominant design Era of incremental change Technological substitution and innovation in context Organization architetures and managing innovation Technology and business strategy Managing functional competencies Research and development Marketing Operations/manufacturing Managing linkages Cross-functional linkages Organizational linkages Extra-organizational linkages and venturing Executive leadership and managing innovation and change
Inovação Administração de Empresas Administração Estratégica Agente de Mudança Estrutura Organizacional Tecnologia Competência Liderança Marketing Alta Administração Privada