Winning through innovation : a pratical guide to leading organizational change and renewal
- Boston : Harvard Business School, 1997
- 259 p.
- The Management of Innovation and Change Series .
1 - The tyranny of success 2 - Ambidextrous organizations: leading evolutionary and revolutionary change 3 - Defining problems and opportunities: a foundation for success 4 - Managerial problem solving: a congruence approach 5 - Leveraging culture for innovation and competitive advantage 6 - Shaping organizational culture 7 - Managing innovation streams in ambidextrous organizations 8 - Implementing strategic change 9 - Winning through innovation
Inovação Comportamento Organizacional Empresa Privada Administração Estratégica Liderança Capacitação Gerencial Competitividade Agente de Mudança Criatividade