TITMAN, Lionel <br/><br/>
Marketing in the new public sector 

 - London :  Pitman,  1995 
 - 230 p. 
 - Public Sector Management Series .
<br/><br/> Marketing in management and strategy  Marketing services and the public sector  Plan  Product  Pricing  Promotion  Place  People  Market research and market information systems  Statistical and forecasting techniques  Using consultants and agencies  Lessons from success and failure  Case studies 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> Setor Público<br/>Consultoria<br/>Agência<br/>Estudo de Caso<br/>Administração Estratégica