Strategic planning for fund raising : how to bring in more money using strategic resource allocation
- San Francisco : Jossey-Bass, 1992
- 132 p.
1 - Strategic planning and fund raising: an overview 2 - Setting up the strategic planning process 3 - Gathering and analyzing historical data 5 - Building a predictive model 6 - Devising a strategy that optimizes fund-raising income 8 - Monitoring results and making corrections Conclusion: Strategic issues in fund raising
Terceiro Setor Organização Sem Fins Lucrativos Organização Nao Governamental Organização Comunitária Organização de Voluntários Gestão Financeira Planejamento Estratégico Recursos Financeiros Marketing