LINDAHL, Wesley E

Strategic planning for fund raising : how to bring in more money using strategic resource allocation - San Francisco : Jossey-Bass, 1992 - 132 p.

1 - Strategic planning and fund raising: an overview 2 - Setting up the strategic planning process 3 - Gathering and analyzing historical data 5 - Building a predictive model 6 - Devising a strategy that optimizes fund-raising income 8 - Monitoring results and making corrections Conclusion: Strategic issues in fund raising


Terceiro Setor
Organização Sem Fins Lucrativos
Organização Nao Governamental
Organização Comunitária
Organização de Voluntários
Gestão Financeira
Planejamento Estratégico
Recursos Financeiros
Marketing