BRUNN, Peter <br/><br/>
e-Marketplaces :  crafting a winning strategy 

 -  2002 
<br/><br/> Very little theoretical work has been done that truly helps e-marketplace managers understand and craft strategy. To help fill this gap the Temple Framework, which is introduced in this article, has been developed. This theoretical framework explains how e-marketplaces, in order to achieve success, must create a powerful setup (thus creating a strong strategic position) and meet the challenge  of building liquidity and capturing value. It also suggest ways to meet this challenge as well as it explains the considerations that must go into designing each element of the setup 
<br/><br/><label>Subjects--Topical Terms: </label><br/>e-Marketplace<br/>Liquidity<br/>Negócios<br/>Model<br/>Temple Framework<br/>Renevue Model<br/>Colaboração<br/>Business to Business<br/>Comércio Eletrônico<br/>e-Business