Moving business/industry towards sustainable consumption :  the role of NGOs 

 -  2002 
<br/><br/> The negative environmental impact of current consumption patterns is increasing and becoming more evident. Household/consumer behavior plays a significant role in shaping these patterns. A growing number of non-governmental organisations (NGOs) are focusing on this issue. The paper examines how NGOs could play an important role as partners to business/industry in promoting sustainable consumption. It exhibits a number of mini case studies on innovative partinerships for product development, labeling, green purchasing, etc. Two essential factors for success have been identified: (1) Consumers need to feel empwered to make a difference through their behavior. (2) They should also be able to improve their quality of life. Further-more, direct consumer outreach and partnerships with retailers are recommended as effective means of changing  consumption patterns 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NGO<br/>Parceria<br/>Meio Ambiente<br/>Desenvolvimento Sustentável<br/>Consumidor