STRACK, Rainer <br/><br/>
RAVEtm :  integrated value management for customer, human, supplier and invested capital 

 -  2002 
<br/><br/> Many companies have introduced new value-based methods such as the EVAtm or CVA concept for strategic and operational control. However, These concepts are still strongly focused on investment captal and can hardly explain and manage value creation in today's service and knowledge economy. This article presents a new, integrated value management concept (RAVEtm) for managing human capital (Workonomics tm), customer capital (Custonomics tm) and supplier capital (Supplynomics), all in a value-oriented and quantitative way. All or these concepts are anchored in CVA/EVA and thus culminate in the same central controlling metric. After outlining the concept, the authors illustrate its application and practical benefits with specific examples 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Gestão de Fornecedores<br/>Estratégia de Marketing<br/>Segmentação de Clientes<br/>Controle<br/>Gestão de Valor<br/>Indicador Balanceado de Desempenho<br/>Gestão de Recursos Humanos<br/>Indicador de Desempenho<br/>EVA<br/>CVA