Measuring a business shool's repultation : perspectives, problems and prospects
- 2002
In recent years, there has been an unprecedented movement in many industries towards establishing explicit, transparent accounts of the performance and assets of institutions. The many industry monitors and leagues tables (e.g. Fortune 500) that are the most evident embodiments of this trend have, ever since their inception, been under the close scrutiny of industry commentators and academic observers alike (e.g. Fryxell and Wang, 1994. A recent area of academic debate and controversy involves the measurement of the reputations of business schools, where academics are vying with industry monitors and media in developing useful measures and establishing valid accounts of a business schools reputation. Given the ongoing debate on the subject and the limited progress made so far in this respect, this commentary article presents four principles of reputation research and measurement that may be used on a predictive basis to guide, frme and model future research into this area
Técnica Administrativa Avaliação Administração de Empresas