A firm's assets as a foundation for strategy. Learning and the grounds to success
- West Yorkshire, England : MCB University Press, 2002
Firm assets are the most important element in strategy formulation and implementation. A company's grounds to success can be found here. However, not all are equally important. Some will be considered strategic and others ordinary, depending on how influential they are when it comes to obtaining and appropriating rents, as well as how they hold up during a span of time. This will depend upon their relevance and scarcity, suitability and continuance, as well as on the difficulty encountered when they are to be imitated or substituted. The above feature will depend on the characteristics that are intrinsic to the asset itself. These are heterogeneity and transparency, duration and mobility. The connections between the external factors and these internal characteristics will alow the presentation of a written explanatory model of the firm assets in the organisation's sucess
Administração de Empresas Avaliação Técnica Administrativa