DURAND, Rodolphe

Competitive advantages exist : a critique of powell - 2002

This response is a plea for considering cautiously the use of formal logic and philosophy in strategic management. In a recent article, logical and philosophical considerations on the relationship between competitive advantage and superior returns led to a pragmatic view of competitive advantage. First, we propose a different logical analysis of the links between competitive advantage and superior performance. Using the same premises, this analysis leads to different conclusions. Second, our commentaries suggest that philosophy should be employed for opening discussions and perspectives rather that as an instrument for conviction


Vantagem Competitiva
Logística
Filosofia
Visão Baseada em Recursos