Communications at time of crisis : the Rover experience
- 2002
The a article uses qualitative methods to explore how Rover management aimed to initiate and sustain chan ge. It includes the results of semi-structured interviews with senior management and trade-union representatives, plus company information to provide the shopfloor perspective. The article is written in an academic style, which will be of most interest to researchers in the field of organizational communications
Employee Comunications Organizational Change Leadership Motor Industry Rover