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1.
The mismanagement of customer loyalty

by REINARTZ, Werner | KUMAR, V.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: jul.2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).

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2.
The mismanagement of customer loyalty

by REINARTZ, Werner | KUMAR, V.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: jul.2002Availability: No items available

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3.
Getting the most out of all your customers

by KUMAR, V | REINARTZ, Werner | THOMAS, Jacquelyn S.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, July - August 2004Availability: No items available

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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