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1.
How global brands compete

by TAYLOR, Earl L | QUELCH, John A | HOLT, Douglas B.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, September 2004Availability: No items available

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2.
A strategic approach to managing product recalls

by QUELCH, John A | THOMAS, Robert J | SMITH, N. Craig.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, September - October 1996Availability: No items available

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3.
The costely bargain of trade promotion

by SALMON, Walter J | QUELCH, John A | BUZZELL, Robert D.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, March - April 1990Availability: No items available

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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