The economic impact of the Denver broncos football club on the Denver metropolitan economy
By: REGAN, Tom H
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ArticlePublisher: New York : Marcel Dekker, 1995International Journal of Public Administration - IJPA 18, 1, p. 227-247Abstract: The purpose of the study was to assess the economic impact of the Denver Broncos Football Club on the Denver Metropolitan Area economy. Primary data required to determine the economic impact was collected from three main sources. First, a two page survey questionnaire was mailed to 9,519 randomly selected season ticket holders with 4,810 returned questionnaires. The City and County of Denver provided financial management information reports for all home games as the second source of primary data. Finally, the Denver Broncos administration provided financial information pertaining to operational expenditures. The total industrial output or economic impact was calculated at $ll7,80l,500 for the economic activity associated with the Denver Broncos Football Club for the 1989-1990 season. Direct economic impact was shown to be $64,282,200 and indirect and induced effects corresponding to the multipliers generated by the model was an additional $53,519,300. Employee compensation was $47,213,300 and property income provided $16,732,000 to the Denver metropolitan economy. Indirect business taxes totaling $7,118,300 went to local, county, state and federal government. The economic activity produced 1,828 jobs directly and indirectly resulting from Broncos activity in the metropolitan area.
The purpose of the study was to assess the economic impact of the Denver Broncos Football Club on the Denver Metropolitan Area economy. Primary data required to determine the economic impact was collected from three main sources. First, a two page survey questionnaire was mailed to 9,519 randomly selected season ticket holders with 4,810 returned questionnaires. The City and County of Denver provided financial management information reports for all home games as the second source of primary data. Finally, the Denver Broncos administration provided financial information pertaining to operational expenditures. The total industrial output or economic impact was calculated at $ll7,80l,500 for the economic activity associated with the Denver Broncos Football Club for the 1989-1990 season. Direct economic impact was shown to be $64,282,200 and indirect and induced effects corresponding to the multipliers generated by the model was an additional $53,519,300. Employee compensation was $47,213,300 and property income provided $16,732,000 to the Denver metropolitan economy. Indirect business taxes totaling $7,118,300 went to local, county, state and federal government. The economic activity produced 1,828 jobs directly and indirectly resulting from Broncos activity in the metropolitan area.
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