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1.
From market drivento market driving

by KUMAR, Nirmalya | SCHEER, Lisa | KOTLER, Philip.

Source: European Management JournalMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: 2000Availability: Items available for reference: Biblioteca Graciliano Ramos (1).

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2.
Strategies to fight low-cost rivals

by KUMAR, Nirmalya.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, December 2006Availability: No items available

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3.
Kill a brand, keep a customer

by KUMAR, Nirmalya.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, December 2003Availability: No items available

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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