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1.
As vinte e duas consagradas leis do marketing

by RIES, Al | TROUT, Jack.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: São Paulo : Makron Books , 1993Title translated: The 22 immutable laws of marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16R559v] (1).

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2.
Brand confusion

by CLANCY, Kevin J | TROUT, Jack.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: mar.2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).

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3.
O poder da simplicidade : como deixar de lado os modismos administrativos e voltar a fazer as coisas de forma objetiva e simples

by TROUT, Jack | RIVKIN, Steve.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: São Paulo : Makron Books, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01T861p] (1).

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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