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1.
Customer Equity marketing : touching the intangible

by BAYON, Tomas | GUTSCHE,Jeans | BAUER, Hans.

Source: European Management JournalMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Oxford : Elsevier, 2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).

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2.
Five styles of customer knowledge managemetn, and how smart companies use them to create value

by GIBBERT, Michael | LEIBOLD, Marius | PROBST, Gilbert.

Source: European Management JournalMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: 2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).

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3.
Cross-Functional Issues in the implementation of relationship marketing through customer relationship management

by RYALS, Lynette | KNOX, Simon.

Source: European Management JournalMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: 2001Availability: Items available for reference: Biblioteca Graciliano Ramos (1).

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4.
Enhancing care services quality of nursing homes using data mining

by CHENG, Bor-Wen | CHANG, Chun-Lang | LIU, I-Sheng.

Source: Total Quality Management & Business ExcellenceMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: UK : Routledge, July 2005Availability: No items available

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5.
Establishing customer relationship management framework in nursing homes

by CHENG, Bor-Wen | CHANG, Chun-Lang | LIU, I-Sheng.

Source: Total Quality Management & Business ExcellenceMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: UK : Routledge, July 2005Availability: No items available

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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