An intervew by Reinhard Hunerberg, with commentaries
By: SIMON, Herman
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Material type: 
ArticlePublisher: 2001Subject(s): Marketing | Marketing Concepts | Market Models | Pricing Strategy | Internet | Globalisation | Marketing Profession | Marketing CultureEuropean Management Journal 19, 5, p. 472-480Abstract: Herman Simon has made a major impact on analytical thinking in marketing . Several of this concepts, like Power Pricing, have entered marketing language. In this interview, which took place in Bonn in the Spring of 2001, Professon Simon`s responses cover a wide field, from marketing conceps and marketing models, to marketing as a profession and marketing through the Internet. A central theme running throughout the interview is the apparent difficulty of implmentary marketing, of which there are many competing strategic version. Professon Simon offers insight and observations wich help to bridge the gap between theory and practice, and comments on the potential impact of new forces on marketing like globalization and the Internet
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Herman Simon has made a major impact on analytical thinking in marketing . Several of this concepts, like Power Pricing, have entered marketing language. In this interview, which took place in Bonn in the Spring of 2001, Professon Simon`s responses cover a wide field, from marketing conceps and marketing models, to marketing as a profession and marketing through the Internet. A central theme running throughout the interview is the apparent difficulty of implmentary marketing, of which there are many competing strategic version. Professon Simon offers insight and observations wich help to bridge the gap between theory and practice, and comments on the potential impact of new forces on marketing like globalization and the Internet
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