000 00764naa a2200193uu 4500
001 10001
003 OSt
005 20190211154907.0
008 030114s2005 xx ||||gr |0|| 0 eng d
100 1 _aEISENHARDT, Kathleen M
_93194
245 1 0 _aStrategy as simple rules
260 _c2001
520 3 _aWhen markets were simple, comapnies bould afford to built complicated strategies based on detailed predictions. But comples times call for a simpler approach: a few hard-and-fast rules to guide managers in the pursuit of fleeting opportunities
700 1 _aSULL, Donald N
_919290
773 0 8 _tHarvard Business Review
_g79, 1, p. 106-119
_d, 2001
_w
942 _cS
998 _a20030114
_bCassio
_cCassio
998 _a20060605
_b1129^b
_cQuiteria
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c10133
_d10133
041 _aeng