000 00963naa a2200181uu 4500
001 10039
003 OSt
005 20190211154913.0
008 030115s2005 xx ||||gr |0|| 0 eng d
100 1 _aCHAMPION, David
_92098
245 1 0 _aMastering the value chain :
_ban interview with Mark Levin of Millennium Pharmaceuticals
260 _c2001
520 3 _aAn industry in flux creates vast opportunities. But to seize them, a company must understand how the current upheavals will affect the future distribution of profits and then reinvent itself to capitalize on the new sources of value. In this interview, CEO Mark Levin describes how Millennium Pharmaceuticals balances long-term strategy with short-term tactics to expand its reach across the pharmaceutical value chain
773 0 8 _tHarvard Business Review
_g79, 6, p. 108-115
_d, 2001
_w
942 _cS
998 _a20030115
_bCassio
_cCassio
998 _a20060605
_b1339^b
_cQuiteria
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c10165
_d10165
041 _aeng