000 00756naa a2200181uu 4500
001 10056
003 OSt
005 20190211154918.0
008 030115s2005 xx ||||gr |0|| 0 eng d
100 1 _aSUTTON, Robert I
_910440
245 1 0 _aThe weird rules of creativity
260 _c2001
520 3 _aTo most experienced executives, managing creativity doesn`t look at all like rational management. The practices go beyond counterintuitive; they seem downright strange. An here`s what`s really weird: many companies and teams are using these practices with great results
773 0 8 _tHarvard Business Review
_g79, 8, p. 94-107
_d, 2001
_w
942 _cS
998 _a20030115
_bCassio
_cCassio
998 _a20060605
_b1611^b
_cQuiteria
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c10182
_d10182
041 _aeng