| 000 | 00832naa a2200181uu 4500 | ||
|---|---|---|---|
| 001 | 10063 | ||
| 003 | OSt | ||
| 005 | 20190211154919.0 | ||
| 008 | 030115s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aWETLAUFER, Suzy _911309 |
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| 245 | 1 | 0 |
_aThe perfect paradox of star brands : _ban interview with Bernand Arnault of LVMH |
| 260 | _c2001 | ||
| 520 | 3 | _aFew companies can boast a collection of star brands like LVMH moet Henessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon, ant TAG Heuer. Company chairman Bernand Arnault speaks about the paradox LVMH has mastered in order to creat its withly successful products | |
| 773 | 0 | 8 |
_tHarvard Business Review _g79, 8, p. 116-123 _d, 2001 _w |
| 942 | _cS | ||
| 998 |
_a20030115 _bCassio _cCassio |
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| 998 |
_a20060605 _b1647^b _cQuiteria |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10189 _d10189 |
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| 041 | _aeng | ||