000			02001naa a2200181uu 4500
001			10084
003			OSt
005			20190211154923.0
008			030115s2005 xx ||||gr |0|| 0 eng d
100	1		_aBROWN, John Seely _91513
245	1	0	_aResearch that reinvents the corporation
260			_caug. 2002
520	3		_aYour R&D operation should be doing far more than inventing the next great thing. It should be creating the business process that will make your entire company more flexible and innovative. As companies try to keep pace with rapid changes in technology and cope with unstable business environments, their research departments have to do more than simply invent new products. They must design the new technological and organizational architectures that make a contiuously innovating company possible. In this 1991 artcile, John Seely Brown, then director of Xerox's Palo Alto Research Center (PARC), describes the business logic behind this distinctive vision of research's role and the ways Xerox PARC tried to realize that vision. It researchers developed prototypes of new work practices as well as new technologies and products. Xerox's business is technology, but Seely Brown argues that any company, no matter what its business, must eventually grapple with the issues he raises. The successfull company of the future must understand how people really work and must adapt its technology to the work rather than the other way around. It must know how to create an environment that allows for continuous innovation by all employees. It must rethink traditional business assumptions and tap into needs that customers don't even know they have. In essence, he argues, the most important invention that will come out of the corporate research lab in the future will be the corporation itself
773	0	8	_tHarvard Business Review _g80, 8, p. 105-114 _d, aug. 2002 _w
942			_cS
998			_a20030115 _bLucima _cLucimara
998			_a20060605 _b1731^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10210 _d10210
041			_aeng