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001			10085
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005			20190211154923.0
008			030115s2005 xx ||||gr |0|| 0 eng d
100	1		_aPEARSON, Andrall E _98217
245	1	0	_aTough-minded ways to get innovative
260			_caug. 2002
520	3		_aTechnological breakthroughs are all well and good, but when it comes to innovation, small, steady improvements across the business are the way to go. Making that happen requires flexible yet firm management - and a good measure of guts. Consistent innovation is the key to market leadership. Outstanding companies know that and build their success on it. and other organizations can do the same, the author explains in this HBR article from 1988, by making a systematic effort to concentrate on five key activities. Start at the top; allow innovation to rise; know the competitive dynamics of your business cold; determine where innovation lives; once an idea is well developed, go for broke. Although these steps sound simple enough to follow, innovation is a challenge from beginning to end. But it builds market leadership and competitive edge, which makes taking on the challenge worthwhile
773	0	8	_tHarvard Business Review _g80, 8, p. 117-124 _d, aug. 2002 _w
942			_cS
998			_a20030115 _bLucima _cLucimara
998			_a20060605 _b1732^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10211 _d10211
041			_aeng