000			01526naa a2200205uu 4500
001			10189
003			OSt
005			20190211154945.0
008			030117s2005 xx ||||gr |0|| 0 eng d
100	1		_aCOYNE, Kevin P _92532
245	1	0	_aTaking the mystery out of investor behavior
260			_csep.2002
520	3		_aHow well does your company know its investors? Probably not as well as it thinks. But by taking a hard look at the trading patterns of your key stockholders, you can uncover what drives their actions and predict how they'll react to your next strategic move. Your company knows its investors pretty well, right? But do you know how they'll react to any particular strategic decision react to any particular strategic decision your company might make? Probably not. The consequences of not knowing can derail your strategy, leading you to miss out, for example, on acquisitin opportunities. Authors Coyne and Witter claim that in most companies, the decisions of fewer than 100 investiors typically account for about 70
520	3		_aof the changes in a company's share price. They also claim that a new approach to investor relations, drawing on the one used to manage customer relations, can help companies paint a more complete picture of their investor's behavior and motivations
700	1		_aWITTER, Jonathan W _919382
773	0	8	_tHavard Business Review _g80, 9, p. 68-78 _d, sep.2002 _w
942			_cS
998			_a20030117 _bLucima _cLucimara
998			_a20060607 _b1009^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10315 _d10315
041			_aeng