000			01513naa a2200229uu 4500
001			10299
003			OSt
005			20190211155005.0
008			030121s2005 xx ||||gr |0|| 0 eng d
100	1		_aROWLEY, Jennifer _99251
245	1	0	_aEight questions for customer knowledge management in e-business
260			_c2002
520	3		_aCustomer knowledge is an important asset for all businesses. The rethoric of e-business emphasises the opportunities for knowing customers in the digital economy. This article sets the context with a brief summary of the key characteristics of the knowledge management paradigm. This is used as a platform for the formulation of the questions that form the core of this article: What customer knowledge do businesses require? What customer data can be collected? What are the challenges for translating data into information and knowledge? Can knowledge cultures be created in online customer communities? Whose knowledge is it anyway? How can knowledge ssets be identified and managed in virtual organisations? How can customer knowledge from e-business be integrated with customer knowledge from other channels? Who needs customer knowledge anyway?
650		4	_aConsumidor _916430
650		4	_aKnowledge Management _917517
650		4	_aElectronic Commerce _919087
650		4	_aBusiness Strategy _918544
773	0	8	_tJournal of Knowledge Management _g6, 5, p. 500-511 _d, 2002 _w
942			_cS
998			_a20030121 _bLucima _cLucimara
998			_a20140618 _b1112^b _ckarina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10425 _d10425
041			_aeng