000			01790naa a2200229uu 4500
001			10670
003			OSt
005			20190211155124.0
008			030131s2002 xx ||||gr |0|| 0 eng d
100	1		_aEVERDINGER, Yvonne _93325
245	1	0	_aIntra-firm adoption decisions : _brole of inter-firm and intra-firm variables
260			_cdec. 2002
520	3		_aThe subject of this paper is intra-firm adoption decisions, a relatively unexplored research area in the marketing literature. We develop a conceptual model in which two sets of independent variable are hypothesized to influence the intra-firm adoption decisions, i.e. (1) variables known from the inter-firm diffusion literature, (2) variables specifically relevant for intra-firm analyses of innovation acceptance. Hypotheses are developed and tested in and application in the doamin of finance: the intrafirm adoption decisions regarding the common European currency by the treasury, purchasing and sales departments of European companies. data were obtained from treasury, purchasing and sales managers (441 respondents in total ) from companies located in five different European countries. The results of logistic regression show that the proposed intra-firm variables are indeed important explanatory variables that should be included in intra-firm analyses. Moreover, for the inter-firm variables we found differences in the effects between departments, which demonstrates the very need for an intra-firm analysis
650		4	_aAdoção _919658
650		4	_aPolítica Pública _912838
651		4	_aEuropa _912887
700	1		_aWIRENGA, Berend _919659
773	0	8	_tEuropean Management Journal _g20, 6, p. 649-663 _d, dec. 2002 _w
942			_cS
998			_a20030131 _bLucima _cLucimara
998			_a20101215 _b1119^b _cKeicielle
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10796 _d10796
041			_aeng