000			01643naa a2200241uu 4500
001			10785
003			OSt
005			20190211155154.0
008			030204s2005 xx ||||gr |0|| 0 eng d
100	1		_aCRAVENS, Karen _92540
245	1	0	_aAssessing the performance of strategic alliances : _bmatching metrics to strategies
260			_c2000
520	3		_aFor many organizations, the current business environment compels the use of collaborative alliances as an important component of strategy. Consequently, the need to assess the performance of these alliances becomes a priority as more and more companies enter into such relationships. Analysis of alliance success during the last decade indicates that performance envaluation is critical success factor, and the reality is that many companies do not develop and implement formal performance evaluation processes. It is often difficult to create a formal evaluation process due to the unique nature of the alliance structure. We propose the use of the balanced scorecard as a means to develop a formal assessment approach that links performance evalution to the objective of the alliance. The result is a generic that can be adapted to the specific alliance evaluation requirements of a particular organization
650		4	_aAliança Estratégica _916468
650		4	_aIndicador Balanceado de Desempenho _912050
650		4	_aAvaliação de Desempenho _912937
700	1		_aPIERCY, Nigel _919765
700	1		_aCRAVENS, David _919766
773	0	8	_tEuropean Management Journal _g18, 5, p. 529-541 _d, 2000 _w
942			_cS
998			_a20030204 _bCassio _cCassio
998			_a20140825 _b1319^b _ckarina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10910 _d10910
041			_aeng