000			01510naa a2200241uu 4500
001			10805
003			OSt
005			20190211155200.0
008			030205s2005 xx ||||gr |0|| 0 eng d
100	1		_aCOVA, Bernard _92521
245	1	0	_aTo bid or not to bid : _bscreening the whorcorp project
260			_c2000
520	3		_aA major decision for a company selling projects-to-order is to decide whether to bid or not on a specific project. Bidding for a project, usually through a competitive bidding process, involves both a huge expense in preparing the answer to the bid and an important mobilisation of resources that can be damaging for other company businesses. Consequentely, the so called screeenig of projects or prebid analysis apperas to be a strategic procedure of paramount mportance. It aims at solvind the bid/no bid or go/no go dilemma experienced by the company faced with each project. It constitutes the basis for designing the marketing action of the company on the project in a bidding or solution fashion. In this article, we will explore the case of the Catalu shipyard which screens the whorcorp project and then develop s a tactic to win the bid
650		4	_aProjects _917592
650		4	_aLicitação _912856
650		4	_aProject Marketing _919781
700	1		_aSALLE, Robert _919782
700	1		_aVINCENT, Rene _919783
773	0	8	_tEuropean Management Journal _g18, 5, p. 551-560 _d, 2000 _w
942			_cS
998			_a20030205 _bCassio _cCassio
998			_a20130522 _b1444^b _ckarina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c10930 _d10930
041			_aeng