000			01481naa a2200193uu 4500
001			10881
003			OSt
005			20190211155218.0
008			030206s2005 xx ||||gr |0|| 0 eng d
100	1		_aKOZA, Mitchell _95716
245	1	0	_aManaging partnerships and strategic alliances : _braising the odds of success
260			_c2000
520	3		_aRaising de odds of success of strategic alliances can have important performance consequences. It requires important performance consequences . It requires recognition that alliances are embedded in the strategies of each of the parterners. The odds of success increase when the symmetry in the strategic exploitation/exploration intent of the partners is present at the start and is re-cailibrated and maintained over time. However, the surfacing of asymetry is not necessarily a sign of failure but should be expected as both the strategies of the parents and of the alliance evolve over time. In this paper we outline a framework for considering the strategic decisions for entering into an alliance and some of the key issues involving the management process of alliance. Our research and experience documents that this simple yet powerful framework will work to raise the odds of a successful strategic alliance
700	1		_aLEWIN, Arie _919869
773	0	8	_tEuropean Management Journal _g18, 2, p. 146-151 _d, 2000 _w
942			_cS
998			_a20030206 _bCassio _cCassio
998			_a20060728 _b1357^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c11005 _d11005
041			_aeng