| 000 | 00653naa a2200181uu 4500 | ||
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| 001 | 11002 | ||
| 003 | OSt | ||
| 005 | 20190211155248.0 | ||
| 008 | 030211s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aDYE, Renee _93142 |
|
| 245 | 1 | 0 | _aThe buzz on buzz |
| 260 | _cnov./dec. 2000 | ||
| 520 | 3 | _aWord-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes. Companies can harness the considerable power of buzzy | |
| 773 | 0 | 8 |
_tHarvard Business Review _g78, 6, p. 139-146 _d, nov./dec. 2000 _w |
| 942 | _cS | ||
| 998 |
_a20030211 _bLucima _cLucimara |
||
| 998 |
_a20060731 _b1037^b _cQuiteria |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c11126 _d11126 |
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| 041 | _aeng | ||