000			02759nam a2200205uu 4500
001			965
003			OSt
005			20190211154036.0
008			001016s1969 xx ||||g| |0|| 0 eng d
090			_a2.02 _bG4818m
100	1		_aGILLIS JR., Floyd E. _94100
245	1	0	_aManagerial economics : _bdecision making under certainty for business and engineering
260			_aEstados Unidos : _bAddison-Wesley, _c1969
300			_a296 p.
505	8	0	_tChapter 1 - Some fundamental ideas and problems _tWhat is profit? _tThe sunk-cost principle _tThe joint-cost principle _tThe delagation of decisions: "The book" _tWhat rate of return? _tOpportunity cost as an operational idea _tSuboptimization _tThe horizon problem _tContribution and its analysis _tchapter 2 - Some basic tools _tTwo simple tools from calculus _tCompound interest _tSix kinds of problems _tThe selling price of a bond _tContributions into a sinking fund _tChapter 3 - Miscellaneous techniques for capital decisions _tProfiles _tBreak-even analysis _tFund-flow analysis _tPlanning working capital needs: a naive model _tAnalysis of incremental rate of return _tAverage rate of return and pay-out _tChapter 4 - Capital decisions: compound interest models _tthe single-venture problem _tThe bond problem _tSome special problems _tAnual cost techniques _tPresent-value techniques _tIncremental cost analysis _tChoice of technique _tChapter 5 - Replacement policy _tOld assets never die _tCost of teh defender _tThe first terborgh model _tThe model assuming a zero interest rate _tSolving for the life on an asset, i=10 _tThe terborgh model: the long route _tSimple averages compared with time-adjusted averages _tThe model completed _tAn example _tClosing comments _tChapter 6 - Inventories _tAccounting for inventories _tMinimizing inventory costs _tChapter 7 - Linear programming _tBoundaries _tThe simplex _tChapter 8 - Demand _tTheory _tOrdinary demand curves, total revenue _tThe price-demand curve _tTwo price-demand curve _tTwo concepts of product growth _tThe practical problem of estimating demand _tthe consumer panel _tThe market experiment _tStatistic _tOn the meeting of minds _tChapter 9 - Costs _tThe elementary theory of cost _tStandard costs and business decisions _tDirect costing _tChapter 10 - Pricing the product _tThe economic models _tAll pricting problems are games _tIs monopolistic competition a special case _tThe kinked demand curve _tExploitation _tThe auction: theory and practice _tThe strategy of competitive bidding _tSome special strategies fore real life _tChapter 11 - Price as a variable _tImage _tOrganization _tCost-plus pricing _tTable of normal curve areas _tCompound interest tables
942			_cG
998			_a20001016 _bPieran _cPierangele Raphael
998			_a20160330 _b1138^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c1154 _d1154
041			_aeng