000			03164nam a2200265uu 4500
001			12185
003			OSt
005			20220629152617.0
008			040122s2002 xx ||||g| |0|| 0 eng d
090			_a16 _bP499i
100	1		_aPETTERSON, Rune _98380
245	1	0	_aInformation design : _ban introdutcion
260			_aAmsterdam : _bJohn Benjamins, _c2002
300			_a296 p.
490	0		_aDocumento Design Companion Series ; _vv.3
505	8	0	_tChapter 1: Message design _t1 - Information disciplines _t2 - Design disciplines _tPersuasion design _tInstruction design _tInformation design _t3 - Communication _tCommunication models _tMessage objects _t4 - Sender activities _tOrganization for design of information sets _tIntended message _tCreative processes _tProduction and distribution processes _t5 - Representations _tLexi-visual representations _tAV and MV representations _t6 - Receiver activities _tReceiver processes _tFinding information _t7 - Information design principles _tFacilitating interpretation and learning _tInformation structure _tClarity _tSimplicity _tUnity _tSecuring quality _tLimiting the total costs _tCopyright _t8 - Information design tools _tChapter 2: Text design _t9 - From cave paintings to the web _t10 - Language models _t11 - Literacies _tComputer literacy _tEnviroment literacy _tInformation literacy _tMedia Literacy _tTelevision literacy _tDiagrammatic literacy _tVisual literacy _t12 - Comprehensibility _tText structures _tText indexes _tTerminology work _t13 - Oral presentations _tAssessments of speakers _tSpeech and body language _tSpeech with pictures _t14 - Writing _tTo begin with _tWriting strategy _t15 - Credibility _tCredibility of the sender _tCredibility of the medium _tCredibility of the message _tCredibility of the context _tChapter 3: Image design _t16 - Image functions _t17 - Visual languages _tVisual content _tExecution of visuals _tContext of visuals _tImage formats _t18 - Creating images _tGraphical elements _tSize _tShape _tColour _tContrast _tTexture _tLight _tComposition _tPictorial perspectives _tPicture editing _tImage manipulation _tText in pictures _t19 - Image morphology _t20 - Information aesthetics _tPhilosophy if art _tHarmony and proportion _t21 - Typography _tTypefaces _tSize of type _tStylistic variation of type _tJustified or unjustified text? _t22 - Reading print media _tLine lenght _tInterline distance _tSpacing _tHeadings _tParagraphs _tPictures and charts _tQuotations _tLists and tables _tLayout of text and pictures _t23 - Reading projected visuals _t24 - Reading on screens _tChapter 5: Cognition _t25 - Attention _tSenses _tFrames of reference _t26 - Perception _tThe perception processes _tPerception "laws" _tPerceptual qualities _tPicture perception _tPictorial style preferences _t27 - Processing _tSee-look-read _tMemories _t28 - Learning from representations _tLearning from text _tLearning from visuals _tLearning from text and visuals _t29 - Application of knoledge _tCognitive style _tLearning styles _tModalities
650		4	_aComunicacao _911947
650		4	_aComunicacao em Massa _920645
650		4	_aEficiencia _912928
650		4	_912703 _aEficácia
650		4	_aMetodologia _911997
650		4	_915595 _aSistemas de Comunicação
942			_cG
998			_a20040122 _bMarian _cMariana
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c12275 _d12275
041			_aeng