000			01760naa a2200193uu 4500
001			5082916440517
003			OSt
005			20190211160058.0
008			050829s2005 xx ||||gr |0|| 0 eng d
100	1		_aBOCZKOWSKI, Pablo J. _921576
245	1	0	_aMultiple ledia, convergent process, and divergent products : _borganizational innovation in digital media production at a european firm
260			_aThousand Oaks : _bSAGE, _cJanuary 2005
520	3		_aThis article addresses the intersection of two underexplored themes in studies of cultural production in traditional and digital media: the role of technology in news work and the process that shape media convergence. The authors analyze organizational innovation in digital media production at GMS, a European firm that operates print and broadcast in several specialized news markets. Between 1994 and 2003, GMS went from a phase of digital media experimentation undertaken by teams located within each existing newsroom, to the creation of a separate unit handling the online content of all print and broadcast newsrooms, to the ongoing integration of news production into a single newsroom per specialized market that generates different products for the various outlets in each market. This analysis illuminates how adopting online technologies has involved shifts in the locus of content creation in a path of increasing convergence in production processes but continued divergence of media products
700	1		_aFERRIS, José A. _921577
773	0	8	_tTha Annals of The American Academy of Political and Social Science _g597, p. 32-47 _dThousand Oaks : SAGE, January 2005 _xISSN 00027162 _w
942			_cS
998			_a20050829 _b1644^b _cAnaluiza
998			_a20100803 _b1029^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c13440 _d13440
041			_aeng